Brands

Updating brand context

Edit your brand any time. Changes apply to new analyses only.

Go to Brands and choose Edit on your brand card. Save your changes and they apply to every analysis you run from then on. Existing drafts and verdicts don't change.

Update your positioning when:

• verdicts feel too generous (many weak results for unrelated threads): add who you are not for,
• verdicts feel too strict (skips on threads that clearly fit): add the problems you solve in plain words,
• drafts overstate what you do: add the claim to Never say,
• your product, audience or pricing changes.